Huggies Contest Website Fail

My youngest is still in diapers, and her most recent bag had a rewards program thing on it, directing me to: Huggies® Enjoy the Ride Rewards Program

Which my Google Chrome browser was greeted with:

I can only imagine why any web site company would feel the need to exclude access in this way. Pulling the site up in IE I discover it is a Flash website. Adobe provides scripts to sense Flash installation and assist with installing the player when absent, why would you put in some lame browser/OS detection script that excludes people who actually have no problem pulling up the flash on your site. Perhaps I need to switch to Pampers Easy Ups...